PSA Ad

PSA

For my public service announcement, I decided to focus on drinking and driving. I made the background black and red and then added fibers (Filter --> Render) so that it looks like smeared blood. Hopefully, this will catch the reader’s attention and make them more aware of the PSA.

I made the words at the top bold and in all capital letters so that they would really pop out at the reader. Then I highlighted certain words in a bright blue so that they would stand out. Therefore, if the reader was quickly looking at the advertisement, the thing that would catch their eye is the important message that I am trying to deliver.

I wanted to focus my advertisement more on the words and the message rather than the picture. This is why I only used one image, and I used a car because it’s the central idea of the message. I found the car vector from an online website. However it had a white background on it. In order to get rid of the white background, I used the quick selection tool and outlined the outside of the car. Then I refined the edges of the image. Now you can’t see the background of it.

I think my public service announcement will raise awareness about the harms of drunk driving because statistics always open peoples’ eyes up. By telling readers that twenty-eight people die everyday from drunk driving, I hope to get through to them. The background that looks like smeared blood adds an eerie effect to make readers more aware of the situation.